While it would smart for CES to segment their media list somehow, in the absence of them doing so, the onus falls on the PR person to pick out the pertinent targets and send pitches accordingly. The sheer magnitide of that show makes it unmanageable for everyone involved if every pitch goes to everybody. That is just asinine.
This also points directly to a fundamental question in media today: What is the role of the blogosphere? This is Web 2.0. Information communism. Viral marketing. Pick all the buzz words and descriptions you want, but how do PR people and bloggers coexist without wanting to kill each other? Blogs are different from