And though the date lacks the pizzazz of the lucky sevens (07/07/07), that isn't stopping marketers, mathematicians and the marriage-minded from dressing it to the nines.
Hotels are offering discounts, couples are wedding in droves and "9/9/09" was among the top 100 search terms on the search engine Google on Tuesday.
Lottery users will undoubtedly try their luck by playing 999 Wednesday, and a lucky mother might see herself profiled on the news should she give birth at just the right time: 9:09.
So why not get in on the act?
After all, you're unlikely to experience another single-digit date in your lifetime. The next one won't roll around for 92 years -- until 1/1/2101.
...or you could not celebrate it because it's a stupid distinction. The choice is yours. Choose wisely. At least they got the baseball thing right.